Tourism is one of the county's most important industries. The population and their activities are spread across the entire county, and the small city of Östersund has a university (Mittuniversitetet), shops, and airport and a city centre.
Winters are cold, with plenty of snow, and summers are warm and full of light. Jämtland is characterised by inward migration, and you will find people here from all over Sweden and the world. Tourism, the sought-after lifestyle and the wonderful people here attract thousands of people to move here every year.
Tourist activities, events such as music festivals and world championships, attract many visitors and new residents. If you are looking for lots of space and nice people, Jämtland is a good choice.